Understand the latest company dynamics and industry information
1、 Core driver of market demand
Policy mandatory upgrade
Germany has implemented zero energy passive building standards, with fully prefabricated steel structures accounting for over 70% of new villas and commercial buildings.
The mandatory certification of EU non-toxic coatings (such as REACH regulation) promotes the penetration rate of high-performance light steel joists.
Green building expansion
Light steel keel has seen a surge in demand in green building certification projects due to its recyclability (80% recycled galvanized steel) and carbon footprint advantage (40% lower than concrete).
By 2025, the global market size of light steel keel will be approximately 5.81 billion US dollars, with Germany occupying a high-end market share as a technological highland。
2、Supply Chain and Cost Dynamics
Fluctuations in raw material prices: The international price of hot-dip galvanized coils (August 2025) is approximately $600/ton (CFR Dubai), coupled with increased cost pressure from EU carbon tariffs.
Advantages of localized production: Companies such as Knauf rely on German production bases (such as Bavaria) to achieve 48 hour fast delivery, with an annual turnover of over 100 tons per warehouse.
Profit margin: The gross profit margin of regional agents is about 25% -35%, and the premium for high-end customized products (such as fireproof and moisture-proof keel) is up to 40%.
3、Growth prospects and challenges
Market size forecast: The global compound annual growth rate of light steel structures is 9.3%, and the market size will reach 252.6 billion yuan by 2030, with German technology exports being a key increment.
Core challenge:
Fluctuations in raw material costs compress the profit margins of small and medium-sized manufacturers (hot-dip galvanized sheet accounts for 60% of production costs);
Upgrading EU environmental regulations increases compliance costs (such as lead-free coating requirements)
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